Frequently Asked Questions

Here are some questions we get asked a lot

What are Whitebait?

Whitebait are the young of some of New Zealand’s precious native fish: inanga, kōaro, banded kōkopu, giant kōkopu and shortjaw kōkopu. Four of the five whitebait species are considered “threatened” and numbers have been declining rapidly over recent years as streams are filled in, polluted and over-fished.

What does the brand name Manāki mean?

Manāki is the Maori word for caring for and supporting others.  Our Manāki brand reflects our view that providing good food plays an important role in being a good host.   Manāki also encompasses the protection of the environment which we are supporting through our environmental partnerships.

Why do we need farmed whitebait?

Whitebait fishing in the wild is not currently sustainable.

Farming ensures we can control quality of the product, consistently deliver a fresh product and harvest at the point of premium quality.  We can also produce whitebait consistently all year round. So more whitebait for everyone.

And because we have the ability to breed all of the five species we can support the restoration of the fish in the wild.

How endangered are NZ Whitebait in the Wild?

Four of the five whitebait species in New Zealand are considered “threatened” and numbers have been declining rapidly over recent years as streams are filled in, polluted and over-fished. Sadly, the largest of the species, the giant kokōpu, which can grow up to 45 cm in length and live for more than 20 years, is now named on the International IUCN’s (International Union for Conservation of Nature) red list.

Are sustainable processes used in Whitebait farming?

All of our whitebait is produced by using our own broodstock. Because our growing process is all natural (no chemicals, no antibiotics) the only by-product from our process is filtered sea water.

Also we are able to breed fish for restoration projects including working with Auckland Zoo, Auckland Council and others.

Leaving a legacy

Sustainable, quality, fresh whitebait for now and future generations. A new era in New Zealand whitebait.

Manāki
Manāki means in Maori to look after, care for, show respect or kindness to. New Zealand Premium Whitebait chose the brand to represent its values.
© 2016 Manāki Ltd.
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